Study: What young donors respond to today
Young people under age 35 want to give to charity – by donating either their money or their time.
But many nonprofit organizations are not approaching the huge Millennial generation correctly, according to The 2013 Millennial Impact Report, a new report by Achieve that all nonprofit leaders should read. More than 2,600 respondents, mostly college graduates, were surveyed in early 2013.
Young people are not interested in institutions or structures, the study found. They are interested in people, and they want to know how their contributions will help people.
The majority of Millennials give either time or money to up to five causes that they are passionate about. They may not give much – 40 percent give up to $50 and another 23 percent give up to $100. But 52 percent said they are interested in monthly giving.
Members of the Millennial generation are socially conscious and passionate about their causes. They also see volunteer opportunities as a chance to socially connect with like-minded people.